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Tag Archives: Brand development

How to build a strong brand – Building Strong Brands

How to build a strong brands - Building Strong Brands

Building Strong Brands: Usually building strong brands is so important thinking for a company. Many times consumer selected their products based on brand name. Branding poses challenging decisions to the marketer. For building strong brands maintain four rules. They are – Brand sponsorship Manufacturer’s brand Private brand Licensing Co-branding Branding …

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Brand development strategies on current market

Brand development strategies on current market

Brand development strategies on current market Based on two stimuli brand development strategies are created. They are (product category, brand name). Line extension. Brand extension. Multi brands. New brands. Line extension: It occurs when companies extend their existing brand by introducing new colors, new flavors, ingredients, size, and form of …

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