Importance of Product Quality
Product quality is a first importance for a company existence in a market. It is one of the marketer’s major positioning tools. It also closely linked to customer value and satisfaction. So before making a product, we should maintain some important steps first.Those are –
- Product attributes
- Product support services
Product attributes: Product attributes follow three system. They are :
*Total quality management (TQM): When a company launch their new product in market, day by day the company create a change in their product. It means, they try continuously improve their products performance.
*Performance quality: When a customer buy a product for their uses, first they check the products performance.If the performance of products is good, then customer is also to be satisfied to the products company.
*Conformance quality: Freedom from defects and consistency in delivering a targeted level of performance.
For example,a person buy a pen for write.After useing the pen, the person think about it’s performance and it’s past quality when he or she used in past.So a products continiously improvement and its performance is needs to a good image in market.
Branding: Basically brands identifies the products or services of one seller or group of sellers and differentiates them from those of competitors by a name,sign,symbol,term,design or a combination of these. Brand names help customers to identify the products. Brands also say something about product quality and consistency,buyers who always buy the same brand. Brand name also gives the seller several advantages.
Packaging: Packaging is the importance for a products in no days. It involves designing and producing the container or wrapper for a product. This primary stage protect the product. But day by day every companies have automatically create theirs competitors. For this reasons , the package must now perform many sales tasks from attracting attention, to describing the product, to making the sale.
Labeling: Labeling perform several function. The label identifies the product or brand.Th label might also describe serveral things about the product – who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safty. At last the label might help to promote the brand, support it positioning, and connect with customers.
Product support services: Every company give a chance to the customer after buying a product. Many times customer buy critical products for their uses. After purchasing those critical products they don’t know, how it’s using process. That time they needs help from the products maker, that’s means the company of products. So many companies are now using a sophisticated mix of phone, e-mail, fax, internet, and interactive voice and data technologies to provide support services that were not possible before.
Those five important steps are related to be a good product. Because making a quality product a company stay in the customer’s mind and finally a market. For a quality full products, a company’s sells day by day increased and at last they can achieve there targets fulfill.